What is Brand Identity

So you’re happily tweeting away on twitter and pinning to your heart’s content on Pinterest but are people talking to YOU and taking notice of your branding?  Making sure you have a suitable profile picture may seem like a very basic requirement when engaging online but SO many people get this WRONG!!!!

When people are engaging with you and your brand they need to be able to put a face to a name, especially when engaging with your personal profiles on Linked In and Twitter.

A good quality headshot is all you need, preferably with a nice smile! Your lovely smiling face will subconsciously build trust in the eyes of the user as they can actually see a real person that is responding to their comments.

If you are engaging using your brand identity, with more than one user on the account, keeping to a clear concise brand logo will be your best option in this scenario.  But DON’T try and squeeze your logo into the square display image!

If it won’t fit, have a word with your graphic designer, they will be able to create an avatar that resonates with your branding but also fits within the limited space.

I’m sure, like me, you’ve been followed by someone with a default image, in my opinion, this really turns me off right from the initial contact.  A little effort goes a long way!


You know what I’ve never, ever gotten the hang of? IM-ing. I mean, I know how to do it and all, but I have AOL and Yahoo on my desktop at work and at home. I have buddy lists, all that figured out, but what I haven’t gotten the hang of is the etiquette.

Now me, I love me some IM’s. Especially when I’m excruciatingly bored (you know, most of the time), but I also realize that some people don’t want to be interrupted, so I’ll sit there, looking at my “buddies” online, having a very involved internal dialogue with myself that goes something like “should I IM? No. Should I? No.” and then I don’t know what to do with myself. Am I the only one who goes through this? Probably.

Before I go to bed, I’m going to officially put it out there.

I have *no* idea what to get my husband for our very first married Valentines’ Day. He is surprising me (well, sort of…he’s not good at keeping surprises surprising) with a weekend away. I am really at a loss for ideas, so I am open to any and all suggestions.

I’m so not good at this. We’re trying to find something to do together when the weather gets nicer, as a couple. So, we thought of taking a class, or lessons in something together. One thing we’re thinking of is taking sailing lessons, but I haven’t investigated far enough to go ahead and buy them. So far, that’s pretty much all I’ve come up with.

The one where I don’t mind driving west

I have to drive out to Western Mass today to do a few site visits for work, and while I detest driving (in general) and on the Mass Pike (specifically), it means that I got to sleep in today. I don’t actually have to be on the road until 10:30 or so, so I’m easing into the day, listening to the news, having some breakfast, and following up on emails.

I really have to go start getting ready soon, but for now, not so bad. Of course, this late start means a late finish and coming home later than usual, but I’m not complaining.

I sure am glad I’m not taking the T this morning. Apparently, there was some sort of explosion(?!) over night at a power substation and the red line is experiencing “moderate delays” which roughly translates to “you might get a train every half hour or so, maybe not.”

I ended up getting my car last night, my husband was kind enough to come all the way to my office, pick me up, and then we ventured out to get my car. They did a really good job and it is SO clean! Of course, it is going to rain and/or snow this afternoon so, so much for that, but it looks pretty spiffy while it lasts.

I need a manicure. I’m so not fully awake yet. Hope you all have a good day.

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